Facebook page value calculator
A Facebook page is worth what its audience earns, and that depends far more on reach and engagement than on follower count. Enter your followers, typical reach per post, engagement rate, sponsored posts and monetization income, and this calculator estimates the monthly profit the page makes and a fair price to charge sponsors. It then puts a value on the page using a multiple of that profit, the way small online businesses are usually valued.
Where the monthly profit comes from
Income by source before costs. A page leaning on one source is riskier and usually worth a lower multiple.
Value at different multiples and engagement levels
Your page value if engagement were lower or higher, at three common profit multiples. Engagement drives what sponsors pay, so it moves value a lot.
| Engagement rate | Sponsored post rate | 12 months | 24 months | 36 months |
|---|
How the page is valued
Followers alone do not earn money, so the calculator starts from reach, the number of people who actually see a post. Engagement then adjusts what a sponsor should pay for that reach.
The page is valued like a small business: monthly profit times a number of months.
People reached
Followers times your typical reach.
reach per post = followers × reach %
Engagement adjustment
Pages above a 1% engagement rate earn a premium, pages below it a discount, within limits of half to triple the base rate.
factor = between 0.5 and 3 of (engagement rate ÷ 1%)0.6
Sponsored post rate
What to charge a sponsor for one post.
rate = reach per post ÷ 1,000 × sponsor rate × factor
Monthly profit
Sponsor income plus monetization and other income, minus costs.
profit = rate × posts + monetization + other − costs
Page value
Profit times the number of months a buyer or investor would pay for.
value = profit × months
Facebook page value questions
How do you value a Facebook page?
By what it earns, not by its follower count. A page with 50,000 engaged followers that sells sponsored posts every week can be worth more than a page with 500,000 followers that nobody sees. This calculator works out monthly profit from sponsors and monetization, then multiplies it by a number of months, which is how most small online businesses are valued.
What should I charge for a sponsored post on Facebook?
Price it on reach rather than followers. A common approach is a rate per 1,000 people reached, often $5 to $20 depending on niche and audience location, with a higher rate when engagement is strong. The calculator suggests a per-post rate from your average reach and engagement.
Why does engagement matter so much?
Sponsors pay for people who react, comment, click and buy. A page whose posts get a 3 percent engagement rate delivers far more for a brand than one stuck at 0.3 percent with the same reach. The calculator adjusts your sponsor rate up or down from a 1 percent baseline.
Can I sell my Facebook page?
Be careful. Meta's terms limit transferring accounts and control of pages, and page sales are a common route for scams in both directions. Treat the value here as a measure of what the page earns for you, and get advice before any deal to transfer a page or a business that includes one.
What multiple should I use?
Small content businesses often change hands for somewhere between 12 and 36 months of profit. Pages that rely on one platform usually sit at the low end, because a change to reach or policy can cut income overnight. Steady, varied income justifies a higher multiple.
How do I raise my page value?
Raise reach per post, engagement, or both, and build an email list or website so the audience is not tied to one platform. Several sponsors on repeat bookings are worth more than one-off deals.