Affiliate marketing income calculator
Affiliate income is a chain: visitors become clicks, clicks become sales, and each sale pays a commission that refunds can take back. Enter the numbers for each link in that chain, plus any recurring commission and what you spend on traffic, and this calculator works out your monthly income and earnings per click. It then shows which single improvement would add the most money.
Which improvement adds the most
Extra monthly income from improving one thing at a time by 20 percent. The longest bar is where to focus first.
Income at other traffic levels
Your rates held steady while visitors change. Traffic cost is kept the same, so paid funnels only improve if the extra visitors come at the same price.
| Visitors a month | Clicks | Sales | Income | After traffic cost |
|---|
How affiliate income is worked out
Every sale starts with a visitor, so the calculator follows them through each step and multiplies the rates together. Refunds come off at the end, and recurring commissions are counted over the months you expect to be paid.
Clicks
Visitors who click through to the merchant.
clicks = visitors × click-through
Sales
Clicks that turn into an order.
sales = clicks × conversion
Commission per sale
A share of the order plus any flat bonus, over every month it pays, less refunds.
per sale = (order value × rate + bonus) × months × (1 − refunds)
Income
Sales times commission per sale, minus traffic costs.
income = sales × per sale − traffic cost
EPC and break-even
Earnings per click and per visitor. The second is the most you can pay for a visitor and still break even.
EPC = commission ÷ clicks
Affiliate marketing questions
How much can you make with affiliate marketing?
Anything from a few dollars to a full-time income. It comes down to how many people see your recommendations, how many click, how many of those buy and what each sale pays. A page with 10,000 visitors a month can earn $50 or $5,000 depending on the product and how well the page persuades.
What is EPC in affiliate marketing?
EPC means earnings per click: your commission income divided by the clicks you send to the merchant. It lets you compare programs fairly. A 50 percent commission on a product nobody buys can have a lower EPC than a 4 percent commission on something that sells easily.
What is a good affiliate conversion rate?
Many programs convert 1 to 5 percent of clicks into sales. Big retailers with trusted checkouts often convert better than unknown brands. Readers who arrive from a buying-intent search, such as "best running shoes for flat feet", convert much better than casual browsers.
How do recurring commissions change the numbers?
Software and membership programs often pay a share of every monthly payment for as long as the customer stays. A $15 monthly commission kept for 10 months is worth $150, not $15. The calculator multiplies each sale by the months you expect to be paid.
Should I count refunds?
Yes. Merchants reverse commissions on returned or refunded orders, and some products see 10 percent or more come back. Leaving refunds out overstates your income.
Is paid traffic worth it for affiliate marketing?
Only when your earnings per visitor are higher than what each visitor costs. The calculator subtracts traffic costs and shows the break-even cost per visitor so you can check before you spend.
Are these numbers guaranteed?
No. Each rate is an assumption. Replace them with the click-through, conversion and EPC figures from your affiliate dashboards once you have them.