Website ad revenue calculator
The same website can earn very different amounts depending on which ad network runs its ads. Enter your monthly pageviews, pages per visit and your current AdSense page RPM, and this calculator estimates what AdSense, Ezoic, Mediavine and Raptive would each pay. It also checks your traffic against each network's entry bar, so you can see the best option open to you today and what the next step up is worth.
Monthly income on each network
The same traffic on each network, whether or not you qualify yet. The lime bar pays most.
Network by network
Whether your traffic clears each network's entry bar today, and what it would pay per month and per year.
| Network | You qualify | Page RPM | Per month | Per year |
|---|
How the networks are compared
Everything starts from your own AdSense page RPM, because it already reflects your niche, audience and layout. Each network then gets a typical uplift, which you can edit.
Premium networks pay most for readers in the US, UK, Canada and Australia, so their uplift is scaled by your share of those readers.
Convert traffic
Sessions are needed to check the Mediavine threshold.
sessions = pageviews ÷ pages per visit
Scale the premium uplift
The uplift you enter applies at 70% top-market readers and moves up or down with your share.
premium multiple = 1 + (multiple − 1) × top-market share ÷ 70%
Network page RPM
Your AdSense RPM times each network's multiple.
network RPM = AdSense RPM × multiple
Monthly income
Pageviews divided by 1,000, times the network RPM.
income = pageviews ÷ 1,000 × network RPM
Check the entry bar
The best network is the highest-paying one whose threshold your traffic already meets.
qualifies = traffic ≥ entry bar
Website ad revenue questions
Which ad network pays the most?
For sites that qualify, premium managed networks such as Mediavine and Raptive usually pay the most per pageview, often two to three times AdSense on the same traffic. Ezoic tends to sit between them. The gap is biggest for sites with mostly US readers in niches advertisers compete for.
Why use multipliers instead of fixed RPMs?
Every site earns differently, so a fixed RPM for each network would be wrong for most people. Starting from your own AdSense page RPM and applying a typical uplift keeps the estimate tied to your real audience. You can change every multiplier if you have better numbers from publishers in your niche.
What traffic do the networks require?
AdSense and Ezoic accept small sites. Mediavine has long asked for around 50,000 sessions a month for its main program, and Raptive has recently asked for around 25,000 pageviews a month from mostly US traffic, which the calculator treats as at least half your readers coming from the US, UK, Canada and Australia. These change, so the calculator lets you edit the thresholds and you should confirm them before applying.
What is the difference between sessions and pageviews?
A session is one visit. A pageview is one page loaded. A visitor who reads three pages creates one session and three pageviews. Mediavine counts sessions while Raptive and AdSense report per pageview, so the calculator converts using your pages per session.
Should I add affiliate links as well as ads?
Usually, yes. Ads pay for every visit while affiliate links pay well on the few posts where people are ready to buy. Many content sites earn as much from affiliate commissions as from ads. Our how much can a blog make calculator combines both.
How accurate is this estimate?
It is a planning range. Real income depends on layout, page speed, ad density, season and advertiser demand. If you switch networks, compare a full month on each, in the same season, before deciding which pays better.